From January 7 to 10, 2025, the world’s largest consumer electronics event, the Consumer Electronics Show (CES), takes center stage in Las Vegas, USA. Renowned as a global tech extravaganza, CES 2025 has attracted over 4,000 exhibitors worldwide. Among the most anticipated sectors is autonomous driving, where numerous domestic and international companies are showcasing cutting-edge technologies.
According to reports, several autonomous driving companies are set to unveil their latest products and solutions at this year’s event.
Xpeng: Flying Car “Land Aircraft Carrier”
Xpeng will showcase its modular flying car, the “Land Aircraft Carrier”, marking its first international exhibition after debuting at China Airshow. This vehicle consists of a large tri-axle carrier equipped with a range extender and a two-seat flying module. Scheduled for mass production in 2026, it boasts a combined range exceeding 1,000 kilometers, a price of approximately 2 million RMB, and the capability for up to six flights per full charge and refuel.
Sony & Honda: Afeela Autonomous Electric Vehicle
During CES 2025, Sony Honda Mobility, a joint venture equally funded by Sony and Honda, unveiled their first collaborative product: the autonomous electric vehicle Afeela. It comes in two models: Afeela 1 Origin ($89,900) and Afeela 1 Signature ($102,900). Equipped with conversational AI, the car delivers personalized entertainment and maintenance services at optimal moments.
Deere & Company: Autonomous Agricultural Machinery
Deere & Company, a leading American agricultural equipment provider, presents a suite of autonomous machinery for agriculture, construction, and landscaping. Highlights include:
- The second-generation automated 9RX Tractor for large-scale farming.
- Robotic ADT articulated dump trucks for quarry operations.
- Autonomous 5ML Orchard Tractor for airflow spraying.
- Autonomous battery-powered mowers for commercial landscaping.
Segway-Ninebot: Robotic Lawn Mowers
At CES 2025, Segway-Ninebot will feature two key product lines: smart transportation and service robots. Highlights include the third-generation electric scooter, offering a safer, smarter riding experience, and the flagship Segway Navimow X3 robotic lawn mower, positioned as a new benchmark for industry efficiency.
Tudatong: High-Performance LiDAR Solutions
Tudatong’s CES exhibit will include a suite of high-performance LiDAR solutions:
- Falcon K, a long-range LiDAR.
- Lingque W, a wide-angle LiDAR.
- The newly launched Lingque E1X, a long-distance LiDAR.
Live demonstrations will showcase Lingque W’s integration with robotic dogs and the Clearpath Robotics Jackal unmanned ground vehicle, demonstrating advanced navigation and obstacle avoidance capabilities.
TIER IV: Open-Source Software Autoware
Japanese tech startup TIER IV, founded in 2015 and based in Tokyo, is the creator of the world’s first open-source autonomous driving software, Autoware. As a founding member of the Autoware Foundation, TIER IV collaborates with partners to develop safe, intelligent autonomous driving technologies. At CES 2025, it will display full-stack solutions based on Autoware-defined Autonomous Driving Kits (ADKs) for commercializing smart vehicles on multiple platforms.
Mobileye: End-to-End Autonomous Driving System
Intel subsidiary Mobileye has previewed scalable autonomous driving solutions at CES 2025, including:
- Enhanced REM Mapping for advanced driver-assistance systems (ADAS).
- Comprehensive Surround View ADAS for safety.
- Hands-free driving support with Mobileye Supervision.
- The fully autonomous Mobileye Drive, which integrates sensors, algorithms, and computing platforms for end-to-end autonomous driving functionality.
NVIDIA: Next-Gen Automotive Processor “Thor”
NVIDIA CEO Jensen Huang unveiled the next-generation automotive processor, Thor, during the keynote address. This processor handles vast sensor data efficiently, providing precise and reliable decision support for autonomous vehicles. NVIDIA’s Omniverse Platform and Cosmos Simulation Engine also offer a comprehensive solution from virtual testing to real-world deployment, accelerating the development of autonomous driving systems.
RoboSense: Three Digital LiDAR Models
At CES 2025, RoboSense will debut three high-performance digital LiDAR models for automotive and robotics applications:
- The long-range EM4 for vehicles.
- The all-solid-state E1R for robots.
- The 192-line hemispherical Airy.
Additionally, RoboSense will showcase the Papert 2.0 dexterous hand, capable of replicating fine human motions, and its first humanoid robot, designed as a platform for developing universal robotic components.
Wanji Technology: Ultra-Thin Automotive LiDAR
Wanji Technology’s CES lineup features the ultra-thin WLR-760 LiDAR, with a thickness of just 24mm (the diameter of a coin) and a detection range of 300 meters. Paired with its blind-spot LiDAR WLR-750, the system ensures complete vehicle coverage with exceptional anti-interference capabilities.
KOITO: Advanced Automotive LiDAR
Global automotive lighting leader KOITO debuts a compact, long-range LiDAR sensor capable of detecting distances up to 300 meters. Designed for seamless integration above the driver’s line of sight, it is slated for production in 2027.
Other Highlights
Expect appearances from notable players like Yuanrong Qixing, Qualcomm, and Black Sesame Technologies, showcasing their contributions to the autonomous driving and automotive components sectors. Stay tuned for more groundbreaking innovations!
