With hundreds of millions of yuan in investment, six rounds of financing completed within half a year, and cumulative orders exceeding 100,000 units… Since the start of 2025, the robotic lawn mower industry has been releasing significant signals. Capital investment has surged, orders have skyrocketed, and vast courtyards and lawns have instantly transformed into a vast blue ocean worth hundreds of billions, signaling the official arrival of an outdoor smart era.
Capital frenzy: The money is pouring into the track
Since the start of the year, several significant funding rounds have entered the robotic lawn mower market, heating up the competition. In February, POSITEC, a veteran player in garden tools, secured a $25 million in Series A+ funding. Just one month later, Hanyang Tech, a newcomer, set a new record with a $200 million in Series B funding. In May, the financing market saw a surge, with Annu Intelligence securing tens of millions in seed funding. Laimou Technology, which targets the European and American markets, gained even more attention, completing four rounds of financing from February to May, with each round, except for some undisclosed amounts, reaching tens of millions. In June, Xingcan Intelligence added fuel to the market by securing a multi-million yuan in angel round financing.
| Enterprise | Main business | Financing dynamics |
| Xingcan Intelligence | Household smart robot and courtyard robot | In June 2025, it received tens of millions of yuan in angel round financing, and the investors of this round of financing were upstream and downstream capital of the industrial chain. |
| Annu Intelligence | Humanoid robot and robotic lawn mower | On May 15, 2025, it received tens of millions of yuan in seed round financing from Greenworks, Guoding Capital and other investment institutions. |
| Laimou Technology | Robotic lawn mower | · On January 26, 2025, it obtained tens of millions of yuan in Pre-A round financing from Qingdao Kunwu Juyuan Private Equity Investment Fund Partnership (limited partnership)
· On March 4, 2025, it received Pre-A round of financing from Changzhou Gurong Entrepreneurship Investment Center (Limited Partnership) · On April 22, 2025, it received tens of millions of yuan in Pre-A round financing from Ubiquant Investment · On May 23, 2025, it obtained the Pre-A round of financing from Shenzhen Kunhe Juyuan Venture Capital Partnership (limited partnership) Previously, Laimou has received seed round financing from Dongguan Songshan Lake International Robot Research Institute Co., Ltd. and angel round investment of about 10 million yuan from Guangzhou Nabixin Phase I Venture Capital Fund Partnership (limited partnership). By June 2025, it has obtained a total of 6 rounds of financing. |
| Hanyang Tech | Courtyard robot | On March 3, 2025, Hanyang Tech announced that it had won a B round of financing of 200 million yuan, led by Yuan Tai Fund. |
| POSITEC | Robotic lawn mower | On February 24, 2025, POSITEC received $25 million yuan in Series A+ funding from Rockets Capital and Sunwoda. |
Chart: Financing dynamics of some robotic lawn mowers in 2025
Shipment volume is climbing: Orders are “exploding”!
The market’s confidence is being strongly validated by the continuous surge in order volumes and the rapid growth of corporate performance. According to incomplete statistics from New Strategy Mobile Robot, multiple brands have seen a steady increase in orders in the European and American markets. Many robotic lawn mower companies have surpassed the 100,000-unit shipment volume, further demonstrating the profitability of these robots.
| Enterprise | Business situation of robotic lawn mowers |
| Husqvarna | In 2024, more than 500,000 robotic lawn mowers were shipped; in February 2025, it announced the expansion of the borderless intelligent robotic lawn mower series, and planned to launch 13 new models in the 2025 sales season. |
| POSITEC | In 2021, the annual sales of robotic lawn mowers exceeded 300,000 units, and the cumulative sales so far have exceeded 1 million units. |
| Segway-Ninebot | In 2024, the annual sales of robotic lawn mowers were expected to exceed 100,000 units. |
| Dreame | In February 2025, more than 100,000 robotic lawn mowers were shipped. |
| MAMMOTION | In 2024, the brand sales volume reached 80,000 units;
In May 2025, it signed a three-year order of 1.2 million vehicle-grade all-solid-state lidar with RoboSense. |
| ECOVACS | In 2024, 40,000 robotic lawn mowers were sold in Europe. |
| Move Smarter | In 2024, the first generation of intelligent robotic lawn mowers were mass-produced, and the sales volume exceeded 10,000 units in the first year. |
| EZVIZ | In February 2025, the first robotic lawn mower of Hikvision’s subsidiary EZVIZ was launched in Europe. |
| AGILEX | More than 10,000 units of the smart robotic lawn mower of its sub-brand Mammotion has been shipped and about 1,000 units are sold on Amazon’s US site monthly. |
| SAFUN | In March 2023, the first batch of orders exceeded 30,000 units; later, it entered well-known European supermarkets and sold 107,000 units in the whole year. |
| Changyao Innovation | In April 2024, a new robotic lawn mower was released on the crowdfunding platform Kickstarter. The amount of crowdfunding in the first month exceeded $2.2 million, and the first batch of orders exceeded 1,500 units. |
Chart: Sales of some robotic lawn mower enterprises (compiled according to public information, please make a correction if there is any imperfection!)
Across the track, more and more companies are feeling the real impact of “order explosion”. For both overseas companies and domestic companies, the supply and demand structure of lawn mowers is being completely rewritten. The driving force behind this is both technological breakthroughs and the combination of market price and scene expansion.
First, technological advancements have laid the foundation for the explosive growth of robotic lawn mowers. Based on these breakthroughs, the restructuring of pricing systems has further boosted the market penetration of robotic lawn mowers. Once the products are competitive in both technology and price, the expansion of application scenarios opens up broader development opportunities for robotic lawn mowers. These three factors not only drive a significant increase in order volumes but also fundamentally reshape the development trajectory of the robotic lawn mower industry. When technology, price, and application scenarios work together, the entire industry enters a clear and predictable growth path. The shipment volume of 10,000 units is not just a numerical milestone, it marks a significant transition from the ‘technology validation phase’ to ‘large-scale commercialization.’
Conclusion:
The surge in the robotic lawn mower market is no coincidence, it is an inevitable outcome of technological advancements, price reductions, and expanded application scenarios. From a significant capital investment to a surge in orders, this ‘smart revolution on lawns’ is starting with tens of thousands of units, reshaping the future of global outdoor living. At the threshold of large-scale commercialization, the key to success will be who can set new standards through technological innovation and who can secure market share by strategically laying out their ecosystems.
Note:
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