In recent years, thanks to the rapid development of the logistics industry, the logistics equipment market has entered a phase of automation and intelligence, leading to a diversified demand for smart handling solutions. Some mobile robot companies are focusing on lightweight and small mobile robots to better meet the diverse market needs and simplify complex handling processes.
Suzhou AiTEN Intelligent Technology Co., Ltd. (referred to as “AiTEN Intelligent”), established in 2017, is one such company. Compared to other companies, AiTEN Intelligent has positioned itself as a provider of “lightweight and small industrial handling robots.” In response to diverse market demands, the company focuses on the research, development, production, and sales of lightweight and small industrial handling robots. It has gradually built its unique competitive edge and high-quality development business model.
Keeping Powering Lightweight and Small Mobile Robots
“Lightweight industrial handling robots can precisely and quickly complete tasks such as material handling, loading and unloading, and stacking, significantly improving the efficiency of logistics operations. Particularly in high-intensity and high-frequency handling scenarios, these robots can work continuously and steadily, avoiding the fatigue and errors that may arise from manual operations,” said Rui Lei, the domestic market expansion director of AiTEN Intelligent, discussing the advantages of lightweight industrial handling robots.
Adhering to the core concept of “simplicity in everything,” AiTEN Intelligent, based on its unmanned forklift hardware, integrates technologies such as computer vision, motion control, and artificial intelligence to provide industrial handling robot products for scenarios including in-factory unmanned handling, warehousing, and distribution. Its product series now covers various functional areas, including loading and unloading, sorting, distribution, packaging, and the entire production process. AiTEN Intelligent has implemented over 300 projects globally across industries such as 3C, home appliances, bathroom fixtures, manufacturing, automotive parts, food, apparel, and healthcare.
Among its products, the Ape15 Mate 2.0 small handling robot, MP10S small Dolphin handling robot, TP30 covert lifting delivery robot, AS30 warehousing stacking robot, and AE30 counterbalanced warehousing robot have been launched, gradually enriching AiTEN Intelligent’s product line and laying the foundation for its solution capabilities. Notably, the Ape15 and MP10S are representative flagship products of AiTEN Intelligent.
Another flagship product, the MP10S, employs SLAM laser-based autonomous navigation, allowing it to quickly scan the environment and create a digital model and map after deployment. It achieves precise positioning with an accuracy of ±10mm and can flexibly operate in tight and narrow spaces, with a passage width of only 1936mm, making it adaptable to complex working conditions. The AGV is equipped with 360-degree high-precision sensors, enabling intelligent obstacle avoidance and in-place turning. Additionally, it features front safety touch edges and left/right emergency stop buttons for multiple layers of protection, ensuring the safety of equipment and goods.
At the Shanghai Industrial Expo in September 2023, AiTEN Intelligent introduced its new-generation SLAM laser navigation controller and the TX005 hybrid robot. The new controller represents a technological iteration and optimization over the previous generation, offering enhanced performance and improved robustness. The TX005 hybrid robot continues AiTEN Intelligent’s tradition of “light, small, and narrow” design, featuring SLAM laser navigation and end-vision to achieve millimeter-level positioning. It can be paired with AiTEN Intelligent’s mobile robots for comprehensive intelligent operations. This hybrid robot has already been applied in industries such as 3C electronics, automotive parts, new energy, food, pharmaceuticals, and warehousing logistics. AiTEN Intelligent has provided various industrial handling robots and solutions to over a hundred clients from more than 50 industries, including renowned companies like Siemens, Cummins, Moen, and Midea.
Strengthening the Domestic Core Position and Accelerating Overseas Market Penetration
“In the first half of the year, despite the complex and ever-changing market environment, AiTEN Intelligent maintained an overall business growth rate of over 10%, demonstrating strong market competitiveness,” said Rui Lei. “In terms of the market, the domestic market remains our core focus. We have deeply cultivated customer needs in East China, South China, and North China, improving our sales and service network. Additionally, thanks to our precise grasp of overseas market demand and effective marketing strategies, we successfully expanded into the European market. We achieved the ‘first delivery’ of projects in the region.”
It is reported that domestically, AiTEN Intelligent has established an initial channel sales system and service network, setting up city showroom models in major cities across the country and signing agreements with over 100 distributors.
To broaden its overseas market, AiTEN Intelligent has repositioned its products based on market demands, customer purchasing power, and potential needs. The company has also pursued various international product certifications to ensure it meets the requirements of different countries and regions. Additionally, AiTEN Intelligent has established an overseas service team to ensure comprehensive support from consultation and selection to usage and maintenance.
Furthermore, in terms of overseas channel development, AiTEN Intelligent is actively seeking partnerships with overseas distributors and integrators to establish long-term, stable collaborations for market expansion and to provide products and services. The company is enhancing its brand promotion and visibility in international markets through overseas exhibitions, social media, industry media, and other channels.
With comprehensive improvements in products, service teams, sales channels, and brand promotion, AiTEN Intelligent is accelerating its expansion into international markets. The company has set up numerous branches overseas, completing its layout in regions such as North America, Europe, the Middle East, East Asia, and Southeast Asia.
“With the continuous exploration and deepening of overseas markets, our performance has shown sustained growth, and our brand influence has significantly increased, laying a solid foundation for further expansion in the international market. In the future, we will continue to intensify our efforts in expanding the overseas market and build a more comprehensive international sales and service network,” Rui Lei stated.
